Latest Posts — Eco Integrity

What is Greenwashing?

Posted by Brett Richardson on

What is Greenwashing?

“Greenwashing” is the dubious practice of marketing a product or service based on misleading environmental prowess. This prowess being falsely portrayed by deceptive claims aimed at promoting the public perception that a company’s products are environmentally friendly - when in reality they are not. The greenwashing index is a great tool for discovering the difference between vetted environmental characteristics and clever marketing.  (The above website has since been taken offline.) It’s crucial to always be skeptical of companies that overstate the small benefits of environmental characteristics, while not considering the impact of a products’ full cycle. For example: businesses’ claiming...

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